The EBRC’s strategy for knowledge exchange, enterprise and commercialisation and other impact from its research addresses four distinct target audiences:
Animal health/biosciences/agri-food companies/veterinary professionals
The EBRC’s primary means of engagement is through collaborative research, including through research co-funding schemes such as BBSRC industry clubs, TSB, EU projects. Aside from the relationship with Zoetis, we have established strategic partnerships with many of the major breeding companies as well as strong relationships with many organisations in the pharmaceutical, animal health livestock breeding and biotechnology sectors.
Farm and land-based industries
The EBRC is linked through co-funded research, training and consulting, including via our network of veterinary surveillance centres and farm and rural business support services. Research is often carried out on-farm, with farmers, and knowledge exchange is a key part of the participatory research process.
The EBRC links through to policy development via membership of key government committees and dedicated policy-relevant communications (e.g. Knowledge Scotland). Importantly, researchers are in regular contact with colleagues in Scottish, UK and EU Governments to feed research findings into policy processes as well as to maintain familiarity with policy direction and research needs.
Partners of the EBRC all maintain programmes of dialogue with the public through use of websites and media strategies, open days including the Edinburgh Science Festival, ESRC Festival of Social Science, Lecture Programmes, agricultural shows and other public events. Many public lectures can be accessed through You Tube or via our websites and we are developing Massive Open On-Line Courses (MOOCs); the first of which, in equine nutrition, attracted >20,000 students. Our new Innovation Building will provide a home to the Midlothian Science Centre, which will provide a resource for teaching high school teachers and students.